Standard Bank Henri Matisse Exhibition

The Brief
Make Joburgers aware of the first Henri Matisse exhibit in Africa and get them visiting the gallery.

The Solution
To create awareness around the Standard Bank Gallery Henri Matisse exhibition we brought back the art of portraits. Profile pics are the new portraits of today and now you can get your very own Matisse-inspired one.

We began by illustrating a few surprise influencer portraits, which helped spread the word. Then we asked the Twitter community to tweet #MatisseMyPic for their portraits. We responded with their one-of-a-kind work of art and a call to action to visit the Matisse exhibit for more inspiration!

The Results
224 hashtag mentions
Over 180 personal, illustrated portraits created
A well-attended art exhibit
… All with a R5Ok budget.

Awards for the campaign to date:
Loerie finalist